Medical News

The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking and be successful — even without buying the products, finds a new Cornell study. “We believe that the reason may be that important ’spillover effects’ from advertising may be occurring, which has important implications for advertising for a wide range of health products,” said Alan Mathios, professor of policy analysis and management at Cornell and a co-author of the study, published in an upcoming issue of the Journal of Political Economy and winner of best conference paper at the 2007 American Marketing Association’s Public Policy and Marketing Conference, May 31-June 2, in Washington, D.C……..

Original post by Health news from medicineworld.org

The more magazine ads smokers see for the nicotine patch and other quit-smoking aids, the more likely they are to try to quit smoking and be successful — even without buying the products, finds a new Cornell study. “We believe that the reason may be that important ’spillover effects’ from advertising may be occurring, which has important implications for advertising for a wide range of health products,” said Alan Mathios, professor of policy analysis and management at Cornell and a co-author of the study, published in an upcoming issue of the Journal of Political Economy and winner of best conference paper at the 2007 American Marketing Association’s Public Policy and Marketing Conference, May 31-June 2, in Washington, D.C……..

Original post by Health news from medicineworld.org