Medical News

WASHINGTON February 13, 2004–Directly Young LLC, manufacturer of Serotab?, the first dietary supplement to contain serotonin, today announced that it is releasing the first serotonin supplement designed to meet the needs of women in menopause and those suffering from premenstrual syndrome (PMS). The new product, SeroFem?, will be available in early March in retail outlets and through the company?s website at www.serotoninhealth.com, and is one of a new family of supplements produced by the company targeted to specific health concerns, such as weight-loss, mood, menopause and PMS/PMDD.

Sandi Young, CEO of Directly Young, said ?The recent study published in The Lancet medical journal, which linked an unacceptably high risk of breast cancer recurrence in hormone replacement therapy (HRT) studies of women with a history of breast cancer, adds to a growing list of evidence against the use of HRT to control the symptoms of menopause. SeroFem provides relief from these symptoms safely, and without the side effects of either HRT or the prescription selective serotonin reuptake inhibitors (SSRI?s).?

Serotonin is a naturally occurring neurotransmitter, and studies have shown that serotonin imbalance is a leading cause of eating disorders, depression, anxiety, migraine headaches, chronic fatigue, and a variety of other life debilitating symptoms.

Serotonin levels drop dramatically during menopause, due to changes in hormone levels. SeroFem works by helping restore the natural balance of serotonin. SeroFem is effective in controlling many of the symptoms of menopause and PMS including:

?Hot flashes
?Night sweats
?Mood swings
?Irritability
?Sleepless nights
?Binge eating
?Decreased libido
?Headaches

In addition to its proprietary serotonin formula, Serofem contains calcium, soy, black cohash and essential oxidizing vitamins, all ingredients important to women?s health.

Directly Young products contain no ephedra.

SeroFem will be sold in 60-caplet bottles for $29.99. Available without prescription in retail outlets throughout the US, customers can also order Directly Young serotonin products toll free at 1-866-473-7682, and online at www.serotoninhealth.com.

About Directly Young
Directly Young, LLC, was founded in 2001 with the principal objective of manufacturing and marketing revolutionary new serotonin products. Directly Young’s mission is to take the leadership role in improving health through the delivery of serotonin, a body chemical responsible for much of our quality of life. For more information, please visit www.directlyyoung.com or www.serotonindirectly.com.

WASHINGTON February 13, 2004–Directly Young LLC, manufacturer of Serotab?, the first dietary supplement to contain serotonin, today announced that it is releasing the first serotonin supplement designed to meet the needs of women in menopause and those suffering from premenstrual syndrome (PMS). The new product, SeroFem?, will be available in early March in retail outlets and through the company?s website at www.serotoninhealth.com, and is one of a new family of supplements produced by the company targeted to specific health concerns, such as weight-loss, mood, menopause and PMS/PMDD.

Sandi Young, CEO of Directly Young, said ?The recent study published in The Lancet medical journal, which linked an unacceptably high risk of breast cancer recurrence in hormone replacement therapy (HRT) studies of women with a history of breast cancer, adds to a growing list of evidence against the use of HRT to control the symptoms of menopause. SeroFem provides relief from these symptoms safely, and without the side effects of either HRT or the prescription selective serotonin reuptake inhibitors (SSRI?s).?

Serotonin is a naturally occurring neurotransmitter, and studies have shown that serotonin imbalance is a leading cause of eating disorders, depression, anxiety, migraine headaches, chronic fatigue, and a variety of other life debilitating symptoms.

Serotonin levels drop dramatically during menopause, due to changes in hormone levels. SeroFem works by helping restore the natural balance of serotonin. SeroFem is effective in controlling many of the symptoms of menopause and PMS including:

?Hot flashes
?Night sweats
?Mood swings
?Irritability
?Sleepless nights
?Binge eating
?Decreased libido
?Headaches

In addition to its proprietary serotonin formula, Serofem contains calcium, soy, black cohash and essential oxidizing vitamins, all ingredients important to women?s health.

Directly Young products contain no ephedra.

SeroFem will be sold in 60-caplet bottles for $29.99. Available without prescription in retail outlets throughout the US, customers can also order Directly Young serotonin products toll free at 1-866-473-7682, and online at www.serotoninhealth.com.

About Directly Young
Directly Young, LLC, was founded in 2001 with the principal objective of manufacturing and marketing revolutionary new serotonin products. Directly Young’s mission is to take the leadership role in improving health through the delivery of serotonin, a body chemical responsible for much of our quality of life. For more information, please visit www.directlyyoung.com or www.serotonindirectly.com.